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Book Review: Peopleware

Peopleware: Productive Projects and Teams
by Tom DeMarco

The right to be right is irrelevant; it’s only the right to be wrong that makes you free.

– Peopleware, by Tom DeMarco

I don’t recall, exactly, what prompted me to pick up and read this book again in May of this year. I first read it many years ago–probably when the first edition (1987) was new. I imagine someone referenced it at this year’s NIWeek conference. It might have been Steve Watts, who has been known to suggest that software engineering is somehow related to people.

And indeed it is. This book is quite aligned with my management philosophy that software developers are people, too. Many of them darn smart, good, and interesting, worth cultivating as humans, and not just churners out of code.

Build teams to last…

I tend to favor efforts that benefit the long term view–even at the (hopefully limited) expense of the short term. The best way to build good software is to grow a team that knows how to build good software–that is, you should invest in your people.

We stopped talking about building teams, and talked instead of growing them. The agricultural image seemed right. Agriculture isn’t entirely controllable. You enrich the soil, you plant seeds, you water according to the latest theory, and you hold your breath. You just might get a crop; you might not. If it all comes up roses, you’ll feel fine, but next year you’ll be sweating it out again. That’s pretty close to how team formation works.

— Peopleware, by Tom DeMarco

Let’s obsess for a moment about the short term. “We have product to get out the door. Our customers depend on it. Our company depends on it, or we’ll go out of business.” To be clear, I in no way suggest we eschew market realities. What I don’t like is when cutting corners becomes a way of life.

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Humility and Better Programming, Six Years Later

Here’s everything you need to know about my software development philosophy:

“The competent programmer is fully aware of the strictly limited size of his own skull; therefore he approaches the programming task in full humility, and among other things he avoids clever tricks like the plague.”

– Edsger W. Dijkstra, The Humble Programmer, ACM Turing Lecture 1972

Edsger Wybe Dijkstra

Six years ago, I wrote a series of articles about being a humble programmer, based on the ideas of some really smart people, like Dr. Dijkstra. The articles have gotten a lot of views and positive comments, and I think they’re still relevant reading today.

I wrote them back when I worked at National Instruments. I had a blog called (I saved all that content. It’s now at, and the old hostname redirects there.) My colleague, Nancy, and I wrote several articles about our world of helping people develop better software.

We both find that helping developers be more successful is fun and rewarding. That’s why I created Stravaro.

Anyway, back to the old blog series–there’s almost nothing I would change if I were writing it today. It feels just as relevant as when I wrote it. Even though the articles were written with the LabVIEW developer in mind, I believe it’s a philosophy that should be followed regardless of programming language. When I worked at athenahealth, I gave a presentation on the same theme at an internal technical conference.

If you haven’t read the series, I invite you to do so now. Do any of you have a similar philosophy that’s worked well? Or a radically different one? Leave a reply below to share your thoughts.

“Every person that you meet knows something you don’t; learn from them.”

– H. Jackson Brown Jr.

“The greatest lesson in life is to know that even fools are right sometimes.” 

– Winston Churchill

From the archives: 64-bit LabVIEW!

The other day, I saw this tweet from Darren Nattinger, replying to a tweet by Jim Kring, of JKI

And I realized that it’s been over ten years since we released 64-bit LabVIEW. I wrote about it in the blog I had at the time (which lives forever, like everything on the internet 🙂 ).

I led a team of two other amazing developers, Adam and Kyle. The three of us just plowed through the few million lines of C/C++ and made it 64-bit aware. No big deal. 😉 When we first started, I felt like there was a greater than 50% chance that we’d fail. Most likely, that we’d decide it wasn’t worth the effort–we’d hit some very large boulder, and decide not to go on. But we persisted, and ended up coming in ahead of schedule and below budget. We actually had to wait (a year, I think) for the device driver groups to catch up with their 64-bit support.

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Book Review: Organizational Culture and Leadership

Organizational Culture and Leadership, Fifth Edition

Organizational Culture and Leadership, Fifth Edition by Edgar H. Schein

When I first became VP of Engineering at insurance startup The Zebra, I wrote a long internal blog post sharing several book recommendations–books that have made an impression on me in my career. From time to time, I plan to review a few of those for you here in my blog.

I first ran across MIT Professor Emeritus Dr. Schein when I worked as Lead Developer and Director of Engineering at athenahealth. Athena, being based in Watertown, Mass., generally prefers ideas that come out of places like Harvard and MIT, and ideas about company culture were no exception. I failed to really appreciate Dr. Schein’s ideas until I moved on to a local Austin startup that had a somewhat more ambiguously defined company culture.

Among other topics in the book, Schein gives an approach for really understanding culture. He focuses on three areas:

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Excited for GDevCon #2–But I won’t be there!

Almost a year ago, I was in Cambridge, England, presenting at the very first GDevCon—a graphical developer conference.  I am so grateful for that experience. My topic was “My Continuously Evolving Practice of Software Engineering”.

GDevCon #2 is coming up on August 20-22 in Birmingham, England, and I’m very disappointed I’ll be missing it this year.  Instead, I’ll be on a trip I booked months ago, watching opera in Santa Fe, New Mexico,

My friends at GDevCon have once again lined up a fabulous agenda with wonderful presenters.  For those who are going, I declare my jealousy and hope you have a wonderful time.  I look forward to watching the videos afterwards, and hopefully will see you in person next year.

My Journey to Consulting

Hello.  I’m Brian Powell.  Some of you know me.  Some of you don’t. Let me introduce myself.

At least in Austin, if you have “VP of Engineering” on your LinkedIn profile, you get calls almost every week from a recruiter saying, “Hey, there’s a local startup that needs a VP of Engineering–are you interested?”  I’ll sometimes take a look, and more often that not, my reaction is, “No, you don’t need a VP of Engineering.” What you need is someone to come in and help you solve a problem. Here are some examples…

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